FW 24 - LONDON CALLING
Creative Director: Ali Shams
Production: LS Production
Photographer: Julia Kennedy
London hums with a restless, electric rhythm—black cabs weaving through narrow streets, voices from every corner of the world blending into one vibrant cultural mosaic. Markets buzz, music spills from open doors, and the city’s heartbeat pulses through its crowds, its grit, its unexpected moments of beauty. It’s a place where history brushes shoulders with bold new ideas, and every passing taxi feels like it’s carrying another story waiting to be told.



















