SS25 - CONCEPT “BIG CITY DREAMERS”

Creative Director: Ali Shams

Production: Air Production

Photographers: Mark Williams & Sara Hirakawa

The sun dipped behind the towers, leaving long gold shadows across the rooftop. A soft fizz lingered in the air—like the crackle of a bottle opening, that first bright taste, bubbles bursting with possibility. The dreamers carried that feeling with them as they slipped back into the city, charged and sparkling.

Because in LA, every call is a chance.
And every dreamer knows—you answer.