“I’ve always believed a brand isn’t just what people see — it’s what they want to feel.”
Store Design kickoff deck & Europe trend report: Ali Shams
Interior Design partners: Dalziel & Pow
Photography: Olivier Blouin
This transformation comes to life through a newly opened flagship concept at Promenades Saint-Bruno, located approximately 20 km from Montreal's downtown core. Spanning 7,800 square feet, the flagship is RW&CO's largest store to date. It features curated collections, modern design elements, and a lounge-inspired fitting area that supports comfort and discovery. The space captures RW&CO's modernized visual identity, revealed in September as part of the brand's next chapter.