“I’ve always believed a brand isn’t just what people see — it’s what they want to feel.”

Store Design kickoff deck & Europe trend report: Ali Shams

Interior Design partners: Dalziel & Pow

Photography: Olivier Blouin

This transformation comes to life through a newly opened flagship concept at Promenades Saint-Bruno, located approximately 20 km from Montreal's downtown core. Spanning 7,800 square feet, the flagship is RW&CO's largest store to date. It features curated collections, modern design elements, and a lounge-inspired fitting area that supports comfort and discovery. The space captures RW&CO's modernized visual identity, revealed in September as part of the brand's next chapter.

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2015-2017 PROJECT CARTIER Design Partner: Pelletier de Fontenay. Photo: James Britain